Digital signage, dynamic displays
Digital Signage. High contrast, high definition images - even in daylight.
The market where many are setting up divisions or specialists. Almost with as many buzz-words as players (digital signage, captive audience networks etc).
It's about putting screens in areas of public traffic (stations, shops, cinemas etc) and using them for signage, brand awareness, Point of Sale, advertising etc.
Although the long predicted massive market has not yet fully developed, it already represents significant volumes of equipment sales.
Once delivery of larger, properly audited volumes of viewers can be offered to media buyers, there's the possiblity of exponential growth here.
dnp Digital Displays brochure
Invaluable overview of this rear projection market - and now front projection with dnp Supernova. Excellent reference work.
File Size 1792kb
Rear projection screens used to transform a bar & restaurant.