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TeliaSonera projects

12/05/2008

TeliaSonera projects innovative image

As the leading telecommunications provider in the Nordic and Baltic countries,
TeliaSonera needs to think carefully about what the thousands of people who pass through its Finnish headquarters see in the company’s entrance hall. Now, with a 12 sq. metre 200” Supernova Infinity screen, installed by Oy Hedcom Ab, greeting visitors, TeliaSonera Finland is literally projecting its innovative, state-of-the art image.

“We wanted something ‘crazy’ at the entrance – a striking view which people will
remember and which stops everyone who enters the building,” says Risto Huostila, responsible for TeliaSonera’s functions and AV acquisitions. The screen is by far the biggest installation in Finland using this technology.

Technology wins over nature. The exterior wall of the entrance hall is made primarily of glass, resulting in a bright projection environment that would present a challenge for standard front projection screens – but not Supernova. “Sunlight does not keep up in this race,” says Huostila. “The projection equipment combined with the unique Supernova Screen enables a magnificent presentation regardless of ambient conditions.”

The material presented on the screen comes from various PC, MAC, DVD, DVM and HD-dvm sources, and Thomson Grass Valley’s Turbo duplex program mode HD player is used. Reception staff manage the AV system, effect and other lighting systems using a Creston touch screen, while the system functions automatically by running preselected content.